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Showing posts with label rowntrees. Show all posts
Showing posts with label rowntrees. Show all posts

Wednesday, 29 May 2013

Rowntree's Randoms Rip'ems


Oh fantastic a new Rowntree's Randoms product!

It's only been, like what, a week since Squidgy Speak were forced upon an unsuspecting nation? And now we've got these:




Rowntree's Randoms Rip'ems.

HEY GOBBLE MONKEY, WHAT'S SO RANDOM ABOUT ROWNTREE'S RANDOMS RIP'EMS?

Stop shouting. I don't know why you're even asking me that question, just look at them:



LOOK:



RANDOM ALERT.
Have you ever seen anything more random than that?

I mean,  Rowntree's Randoms had random shapes. Rowntree's Randoms Squidgy Speak had random words.

But Rowntree's Randoms Rip'ems are straight, coloured lines. The most random thing of all. 

You were expecting, maybe a hat, or a crow - or even a crow wearing a hat, BUT Rowntree's have subverted your expectations once again by giving you a line. THE THING YOU LEAST EXPECTED. You fool.

Don't panic though, our Graham, Nestle UK's trade communications manager, is back to explain all:

"Innovation is critical to driving fruit singles growth across all ages of consumers, but particularly with a younger audience. Rowntree's Randoms Rip'Ems is a highly innovative and unique product that is certain to capture shoppers' attention as well as their imaginations," Graham Walker, trade communications manager at Nestle UK, said.

Graham is right on the money this time, Rip'ems really have captured my imagination. Check this out:





INNOVATIVE.

Then I let my imagination run wild: 



UNIQUE.

Then I got bored.




DRIVING FRUIT SINGLES GROWTH.

They taste a bit like plastic - and if you play with them for a while, then plastic mixed with sweaty hands. That actually improves them slightly. 

Rowntree's Random Rip'ems, 50p 
Gobble Monkey says: 3 out of 7 (with sweat, 4 out of 7)